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SGP Online Resources…
We invite you to freely explore our some of our research, data, benchmarking standards, reports and PR industry insights.
StevensGouldPincus has become the industry leader in reference information and data for the PR and advertising industry. Our proprietary measurement and analysis system, The Gould Standard, is unique and universally accepted as the most accurate assessment tool for measuring efficiency, performance, profitability and value benchmarks in the business. You could say SGP is the benchmark in benchmarking for PR companies.
This body of work, along with our well known industry-wide surveys, spot surveys and SGP Reports, provides a knowledge base as deep as you want to drill.
A few of our resource materials, including past presentations and seminar excerpts are available below. Together these items will provide background data, points of view and action steps you can take right away to increase the value of your work and the worth of your company.
We're happy to share this information with you. We invite you to contact any one of our partners directly to explore how merger, aquisition, or streamlining your agency might meet your goals for the future.
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The purpose of the StevensGouldPincus' “By the Numbers” surveys is to ultimately enhance PR firms’ performance. Survey Reports provide essential information to highlight your company’s strengths and weaknesses by comparing your firm’s statistics against industry benchmarks. These surveys are concise and provide meaningful insights into the day-to-day standard of measurement of your company’s methods, known as management metrics.
The results of a client’s tailored report allow management to see where there may be room for operational improvement. Whether it is in the areas of labor and/or overhead, it will have a substantial impact on the bottom line, the ultimate value of the firm and the ability to strengthen areas where needed.
Our methodology is based on over 21 years of tracking PR agency benchmarks and ongoing conversations with CEO’s of all size firms, in all regions of the U.S. and all of the 13 major specialties.
Here are some representative Reports from Benchmarking Surveys conducted nationally by StevensGouldPincus.
Words by which to profit...
The following excerpts are from various articles, interviews and presentations of the SGP team. They provide valuable insights to success in the PR industry. Note: Some statistics may have been updated from the original version in order to reflect current markets, trends and norms.
"How to make more money than you ever dreamed of..."
If you have an agency that does $500,000 in revenue you can still make $200,000 to $300,000 if you choose. Or you can make $50,000 a year if you choose. You can hire a lot of employees, take a generous amount of office space and service the hell out of your clients.
Or you can have very few employees, keep your costs down and take in that $200,000 to $300,000 on $500,000 fees. And if you can do this on $500,000 in fees imagine what you can do for yourself on $1 million in fees? Or $1.5 million or $2 million?
It’s really your choice on how you elect to run your business. And please don’t tell me that you can’t do that well personally on fees of $500,000. For every one of you who chooses to take $50,000 out of a business that does $500,000 I’ll show you others who do take that $200,000 to $300,000.
A few quick conclusions here: 1) You don’t have to have billings of more than $1 million a year to get rich. 2) You don’t have to sacrifice client service and satisfaction to get rich. 3) You can make good money on billings of even $300,000 a year. 4) You have to think of yourself as a business owner not a pr professional. It just happens that the business you’re in is public relations.
But first and foremost you have to think of yourself as an owner of a pr business. And as an owner of a business who takes advantage of our free enterprise system and the capitalistic way of life that you have an opportunity to make more money than you ever dreamed of.
From an Art Stevens presentation in Vancouver, Canada.
Art Stevens: Getting Your Agency in Top Shape to Be Sold
(Art Stevens says - "This article may be one of the most valuable tools we have in providing guidance to would be sellers.")
Most agency principals love to practice PR. Their primary job is doing great marketing for their clients. For this reason, they often don't think about their career end game — their exit strategy from their firm.
However, a failure to build and structure your agency in the correct way can cost you hundreds of thousands, if not millions, of dollars when it comes to selling out.
Buyers look for a business that is managed in a certain way; a business that offers certain kinds of potential; and one that demonstrates certain characteristics of stability.
So, what are the key steps... Read on
This article first appeared in
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